jade Luxury Hotels

Jade Luxury Hotel is a passion project that was sitting in my head after a stay at a luxury hotel in NYC. This hotel had walls adorned in shimmering, crystal-studded panels with an expanse of white marble flooring. Gold metal accents were woven throughout the railings of the grand staircase and trimmings of the furniture. In the center of it all, suspended like a celestial constellation, was a jewel-covered chandelier that created a mesmerizing dance of light that blanketed the lobby. This place was immaculate. However, during my stay at this immaculate luxury hotel, I felt cold and uninvited. Thus, the idea of Jade Luxury Hotel was born.

I wanted to design a hotel brand that played on the word “luxury” and demonstrated what it meant to me. In this passion project, I chose a color scheme that was warm and inviting; Deep green as the primary color to create a sense of calm and relaxation paired with cantaloupe orange to give a warm, rejuvenating feel. The typeface of the logo is a serif font with a curved and organic structure to create a high-end feeling while still remaining accessible and welcoming. The main body font was chosen to tie in the island visual. A palm leaf icon with bold spikes was created as a nod to the main aesthetic of the hotel - a tropical paradise doused in natural materials and surrounded by organic plants to bring the outdoors indoor. Jade Luxury Hotel was designed to make every moment an opportunity to renew and refresh.

Deliverables // branding package including logo suite & color palette. printed items // key cards, door hanger & menu. digital items // Instagram post mockup