Moda | personal styling

Moda was created for a client who was starting a business as a personal stylist. She wanted her brand to be open-ended with a funky twist, much like how she styles her own clients. In our initial conversation, she emphasized how her true genius was in her ability to seamlessly modify her personal, funky style to align with her client’s own tastes. (Fun fact: “Moda” was chosen as the brand name because of her connection with the word “modify.” She saw a rigidity in personal styling that felt detached from the individual wearing it. Her approach to personal styling revolved around the idea of continually adapting her style to align with her client’s unique taste.)

For the brand's core inspiration, I drew upon the symbolism of a hanger – an empty hanger symbolized endless fashion possibilities. I selected a decorative and edgy font, one that possessed elegant curves allowing me to artfully transform it into a hanger icon. In the secondary logo, you'll notice the 'M' turned on its side to better represent the hanger, subtly alluding to "reading between the lines" - a phrase my client used when I asked her how she became familiar with her client’s take on fashion. Empowerment and inspiration were at the heart of my client's brand mission, inspiring the choice of a deep purple as the primary color in her palette. Purple, with its connotations of power, was a fitting symbol. We went with a straightforward color scheme, introducing only cream alongside the deep, eggplant purple to ensure that the brand maintained a clean, blank canvas-like appearance, where the possibilities in the world of fashion remained endless.

deliverables // branding package including logo suite & color palette. printed items // hang tag.

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